Universidad Rey Juan Carlos INTERNATIONAL e-MASTER for ENTREPRENEURS

INTERNATIONAL e-MASTER for ENTREPRENEURS

Skills and competences 360º for a international entrepreneur

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  • Entrepreneurial attitude and business opportunities
    1. Techniques and variables of the environment that enhance the attitude and entrepreneurial capacity
    2. Analysis of business opportunities
  • Project and viability of the business or microenterprise
    1. Legal constitution of the small business or microenterprise
    2. Planning and organization of resources in small businesses or microenterprises
    3. Forecast economic-financial planning of economic activity in small businesses or micro-enterprises
    4. Economic and financial viability and profitability of small business or microenterprise
  • Project and viability of the business or microenterprise
    1. Variables of marketing-mix and plan of marketing in small businesses or microenterprises
    2. Microenterprise business plan
  • Introduction to Leadership
  • Introduction to Coaching
  • Coaching Skills
  • Emotional Intelligence
  • Emotional intelligence in the company
  • Effective Leadership. The Coach Leader. Tools
  • Autocoaching tools
  • Organization and control of the activity in small businesses or micro-enterprises
  • Organization and labor management in small businesses or microenterprises
  • Management of human resources in small businesses or microenterprises
  • Acquisition and maintenance of fixed assets of small businesses or micro-enterprises
  • Supply of stocks and negotiation techniques with suppliers
  • Warehouse management and control in small businesses or microenterprises
  • Quality and environmental management in small businesses or microenterprises
  • Organization and planning of sales actions in small businesses or micro-enterprises
  • Marketing and communication in commercial actions
  • Customer service and loyalty in small businesses or microenterprises
  • Sales techniques, channels and after-sales service
  • Administrative management of the sales and customer service activity
  • International marketing policies
    1. Marketing Variables and the internationalization of the company
    2. Product policy in international marketing. Strategies
    3. Price policy in international marketing. Strategies
    4. International marketing communication policy. Strategies
    5. Distribution policy in international marketing. Strategies
    6. Computer tools for the calculation of values and market trends
  • International marketing plan and reports
    1. Information in International Marketing Planning
    2. Operational plan and international marketing actions
    3. Briefing of products and brands in the internationalization of the company
  • Marketing Basics
  • Internet Marketing
  • Promotion and Publicity tools on the Internet
  • Design an effective commercial website
  • Social Media Strategy
  • Tactics in social media
  • Tools in social media
  • Professional skills in social media
  • Final project. Accompaniment for the development of a Marketing Plan 3.0
  • Information and operational management of international sales
    1. Economic, political and legal framework of international trade
    2. Legal framework: barriers and obstacles to internationalization
    3. Obtaining information in international trade
    4. Treatment of customer and supplier information in international trade
    5. Operational management of international trading conditions
    6. Elaboration of offers in international trade
    7. Documentation of orders and invoicing in international trade
    8. Computer applications in the administrative management of international trade
  • Negotiation and international contracting
    1. Regulations related to the international sales contract
    2. Commercial intermediation contracts
    3. Other contractual modalities in international trade
    4. Commercial arbitration rules applied to international contracts
    5. Negotiation of international trade operations
    6. Communication techniques and international business relations
  • Oral and written English in international trade
    1. The management of International Trade operations
    2. Presentations within the International Trade Environment
    3. Negotiation within the International Trade Environment
    4. The social-professional context of the International Trade operations
  • Documentation in English for international trade
    1. Trade management documentation
    2. Report drafting and business correspondence
    3. Customs management and documentation within the international context
  • Chinese spoken and written in international trade
    1. Management of international trade operations in Chinese
    2. Business Presentations in Chinese
    3. Negotiation of international trade operations in Chinese
    4. Socio-professional context of international trade operations
  • Chinese documentation for international trade
    1. Business management documentation in Chinese
    2. Chinese writing of reports and business correspondence
    3. Documentation and customs management in international contexts
  • Executive Summary
  • Feasibility Project
    1. Promoters
    2. Project data
    3. Sector, company and products
    4. Success Key for Business
    5. Market research and analysis
    6. Marketing plan
    7. Design and operations plan
    8. Plan of organization and human resources
    9. Critical Risks and Problems
    10. Investment plan
    11. Financing plan
    12. Profit and loss account
    13. Conclusions